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HIRI Conference tunes into “That ‘90s Show”
Arlington, Va. — At last year’s Home Improvement Research Institute (HIRI) Spring Conference, the assembled researchers, guests and partners — all thirsty for good news — were told by Morgan Stanley analyst Ian Sugarman that the modest, pre-bubble year of 1999 is the “new normal.”
Fast-forward to this year’s event, held here at the Doubletree Crystal City, and a very similar group of attendees were told to brace for even more simulated time travel — this time to 1996.