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Lowe's employees get on the iPhone
According to Lowe's Rick Damron, executive VP store operations, the Mooresville, N.C.-based retail giant has rolled out iPhones to more than 60% of its stores, where they're used as sales tools and scanners.
The mobile devices customized with retail applications and based on Apple's iPhone technology are expected to be rolled out to all stores by the end of the year.
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Next up in the digital sweepstakes: MyLowes.com
The race for the winning e-commerce formula continues. The latest effort comes from Mooresville, N.C., where the nation’s second-largest home improvement retailer is taking a holistic approach to engaging customers across channels.
Lowe’s launched its MyLowes Web-based tool last month and described it as a digital effort to help consumers maintain, manage and dream about home improvement.