Do it Best names director of e-commerce
Do it Best named Skiler Lehman as the company’s new Director of Ecommerce. Lehman brings a wealth of experience in digital product management and customer-focused solutions to this leadership role.
Lehman re-joins Do it Best after a tenure at Vera Bradley, the consumer goods manufacturer and retailer, where he served as Digital Product Manager. In this role, he led a software development team, managed strategic roadmaps, and championed data-driven decision-making to enhance online user experiences. His leadership included the adoption of agile methodologies and the implementation of A/B testing, driving measurable improvements across digital platforms.
Lehman previously spent six years at Do it Best in various roles, including Product/Project Manager for the Online Member Catalog. Lehman holds a strong track record of building customer-centric solutions and fostering cross-functional collaboration.
“I’m thrilled to return to Do it Best and contribute to its mission of supporting independent retailers,”
said Lehman. “Ecommerce is a powerful driver of growth, and I look forward to working with the team
to deliver innovative solutions that enable our members’ success.”
In his new role, he will oversee the development and execution of ecommerce strategies, focusing on improving operational efficiencies, expanding digital capabilities, and delivering exceptional value to member stores.
“Skiler’s proven expertise in digital product strategy and his deep understanding of our business make him the ideal leader to drive our ecommerce initiatives forward,” said Vice President of Marketing & Ecommerce Allison Flatjord. “As the industry continues to evolve, his leadership will be instrumental in delivering innovative solutions that empower our members and enhance their competitive edge.”
