Double play: Do it Best will combine markets
With the acquisition of True Value complete, Do it Best says it is planning to host its largest spring market ever by combining two events into one set for March 21-23 in Orlando, Florida.
With a theme of Bigger. Stronger. Faster, the market is described by Do it Best’s announcement as “the most expansive buying event in company history.” More vendors and more — and bigger — deals are part of the plan.
“We’re proud to host this incredible event in a way that celebrates the combined strength of Do it Best and True Value,” said CEO Dan Starr. “This market represents everything that makes us bigger, stronger, and faster together.
Jason Stofleth, Vice President of Merchandising for Do it Best, emphasized the value of attendance. “This market will feature the best vendors, the best deals, and the best opportunities to drive sales and profitability,” he said.
“We’re focused on bringing more vendors and more new products to our True Value retailers, too,” said Justin Hanford, vice president of merchandising for True Value. “But none of it can happen if you don’t make plans to be there. We encourage every member and retailer to join us for this once in a lifetime event.”
An evening celebration at Universal Studios is on the agenda and open to all attendees. For True Value dealers, the event will mark the second consecutive market to include an evening at the Florida attraction.
Also from a True Value perspective, the announcement is the first in years to promote a True Value market without the use of the word "Reunion," a term for the market that was introduced under the John Hartmann era.
The Do it Best Spring Market will also include a special welcome reception for True Value retailers on the evening of March 20, designed to familiarize them with the market experience and provide all the tools they need to maximize their participation.
