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House-Hasson plays to an Amish market
House-Hasson Hardware is using two tactics – cultural awareness and corresponding product delivery – to achieve new business growth in America’s Amish and Mennonite communities.
“We’re generating a lot of Amish and Mennonite business because we listen to them, pay attention to them, and craft what we do in their communities to be beneficial to these customers,” said Don Hasson, president of House-Hasson Hardware, described as America’s largest independent regional hardware distributor.