True Value

Glenview True Value builds a retail destination every day.

In July, Five Corners True Value in Seattle was named one of the city’s favorite...

The exhibit floor of the 2014 True Value Fall Reunion, taking place this year in Denver, Colorado, officially opens on Friday, but some early activities are already under way.

Visitors filed into the Colorado Convention Center Thursday afternoon, where drinks and hors d'oeuvres were on-hand at the Farm & Ranch Reception.

The throngs then proceeded to the show floor to get a sneak peek of this year's farm & ranch section, where feed, pet products and lawn & garden products were prominent.

Private label and national brands combine in new ways at True Value Company.

Among the top 10 companies on the 2012 Home Channel News Industry Scoreboard, none grew faster than Brentwood, Tenn.-based Tractor Supply. The farm-and-ranch lifestyle provider showed a 16.3% sales increase and an overall ranking of seventh on the Top 300 retailer list.

Rural King Supply of Mattoon, Ill., moved up the list from 25th to 22nd. Also moving up the rankings were Atwood Ranch & Home of Enid, Okla., and Bomgaars Supply of Sioux City, Iowa.

True Value's chief executive offers some perspective on feedback.

The business, which was negatively affected by the recession and competition of a nearby Home...

In his first market presentation to True Value retailers, the co-op's new VP marketing and chief customer officer Blake Fohl laid out a plan for -- what else? -- improved marketing. 

He also promised improvements to True Value Rewards (TVR).