Tando Composites, a division of Derby Building Products, announced Aaron Sims has been named regional sales manager – Southeast, covering Maryland to Florida.
With a background in sales leadership and business development in the building products industry, Sims will spearhead Tando's market growth and brand visibility throughout the Southeast.
Sims has consistently propelled brand growth through new categories across the United States and Canada. He was a leader in driving the AZEK brand in its early days and did the same with the TruExterior brand when it was launched as part of Boral.
"We are thrilled to have Aaron on board. His strategic vision aligns perfectly with Tando's commitment to innovation and branded leadership," said Michael Morris, senior vice president of Derby Building Products. “We are confident Aaron’s success and experience will accelerate our growth in the Southeast."
Sims’ experience, along with his knowledge of the Southeast territory, will help him drive sales through dealers, contractors, architects, etc. to promote Tando Composites’ Beach House Shake, the authentic composite shingle, and TandoStone, Derby Building Products said.
Aaron resides in Hoschton, Georgia, with his wife and four children. In his spare time, he enjoys watching his children’s sports.
Derby Building Products is based in Quebec City, Quebec, Canada.