Poll results: The direct-to-consumer trend

Call It “direct-to-consumer” or call it “retail bypass.” Either way the trend of manufacturers bringing products to market directly to the end-user represents a disruptive alternative to the traditional manufacture-distributor-retailer flow of home improvement products.

Technology can be a lubricant to the D2C trend, as influencers and Instagram and other digital platforms offer inroads to the consumers’ digital wallet.

We asked readers for their take on D2C and its impact on their business? Here are the poll results.