Poll question: D2C and its impact
Direct-to-consumer can challenge the traditional retail channel. What’s your take?
Call It “direct-to-consumer” or call it “retail bypass.” Either way the trend of manufacturers bringing products to market directly to the end-user represents a disruptive alternative to the traditional manufacture-distributor-retailer flow of home improvement products.
Technology can be a lubricant to the D2C trend, as influencers and Instagram and other digital platforms offer inroads to the consumers’ digital wallet.
What's your take on D2C and its impact on your business? Take the poll below.
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