Lowe's pitches new features to homeowners
At the recent CES event held in Las Vegas, Lowe's unveiled its plan to rebrand the "Lowe's Digital Home Platform" into "MyLowe's Home."
The new platform will include:
Centralized product info. This feature aims to be a digital repository for pertinent household documents like warranties, manuals and appliance details.
Home digitization. Through MyLowe's Home, users can upload room dimensions, as well as specific product details about windows, doors and furniture. With a scan of a smartphone camera, Lowe's says its app can measure spaces and identify objects using "optical character recognition" tech.
More from CES 2025
MyLowe’s Rewards launched in Spring 2024 and is a free loyalty program.
AI-enabled guidance. Lowe's says its app offers real-time troubleshooting assistance, maintenance tips and warranty insights.
Personalized maintenance calendar. Get customized recommendations for lawn care, appliance service and other pertinent household duties.
Smarter shopping. Get personalized, pre-filtered suggestions for replacements, parts and products.
MyLowe’s Home will be available exclusively to MyLowe’s Rewards members in spring 2025 and accessible via the MyLowe’s Rewards account page.
