LG leans into tech-heavy 'home solutions'
At this year's CES 2025 event, LG Electronics (LG) is showcasing new technology that the company says "extends the convenience and comfort of the LG AI Home into mobility spaces." The "Lifestyle Solution for Mobility" concept vehicle introduces the LG Mobility Experience (MX) platform, which the company says "integrates a full suite of LG's smart life solutions to create a seamless connection between mobility and the AI Home, offering entirely new lifestyle experiences."
LG's MX platform, according to the company, aims to expand the definition of home solutions, creating a new type of multifaceted, multipurpose space. Using a modular package system, the platform integrates LG's innovative appliance hardware and AI technologies to transform the vehicle cabin into an adaptable environment. This space can function as an extension of the home, a private media lounge or a creative studio, unlocking a raft of "Space-as-an-Experience" opportunities.
The MX platform, according to LG, aligns with prevailing auto industry trends and customer preferences, which it says are "shifting away from traditional notions of transportation and toward the idea of vehicles as a personalized lifestyle space."
The MX platform features a dual-cabin design: a front driver's cabin and a rear customizable experience space. Users can configure this space in a variety of different ways, such as dividing it into multifunctional zones or converting it into a "hyper-personalized lifestyle spaces" like a creator studio, business lounge or separate zones for relaxation and hobbies. The modular design makes it possible to equip the rear cabin with various appliances, enabling users to select combinations that meet their particular needs and preferences. LG plans to offer the MX platform as a subscription service.
Powered by LG's AI Home solution, ThinQ ON, the MX platform lets users tailor conditions inside the vehicle and enjoy "lifestyle services" such as daily schedule management and information briefings. Additional services from external providers – including food and beverage order, laundry, hotel booking can also be integrated.
"The innovative MX platform, based on the concept of 'Space-as-an-Experience,' leverages LG's strength in appliances and AI Home technology to present a new direction for mobility experiences," said Lyu Jae-cheol, president of the LG Home Appliance Solution Company. "Pursuing our Zero Labor Home vision, we will continue to connect and expand customer experiences across all aspects of daily life."
