LL Flooring expands in Q2

LL Flooring, the specialty flooring retailer, reported that it opened six new stores in the second quarter.

The new locations were opened between April and June of 2022, bringing its total store count to 437.

For all of 2022, LL Flooring has opened 13 new stores.

The latest locations are in Cumming, Ga.; Battle Creek, Mich.; Eau Claire, Wis.; Mount Holly, N.J.; Mooresville, N.C.; and Winchester, Va.

According to LL Flooring, based in Richmond, Va., the stores offer more than 500 varieties of floors in the latest styles including waterproof hybrid-resilient, waterproof vinyl, solid and engineered hardwood, laminate, bamboo, porcelain tile, and cork, along with accessories and services.

“It’s always exciting to open new stores to expand our reach and conveniently deliver to new customers an excellent shopping experience led by knowledgeable, design-focused flooring professionals,” said Charles Tyson, president and CEO of LL Flooring. “We are pleased to join and/or strengthen our presence within these communities to help homeowners and Pros alike select the perfect flooring.”

Each store features design centers, providing video capabilities. Associates can collaborate with customers and pros to find the best floor for any project and visualize how it will look using the “Picture It” floor visualizer. The online tool allows customers to upload a photo of any room and select from hundreds of LL floors to preview how floors will look in their space, the retailer said.

Earlier this year, LL Flooring also introduced its latest catalog and a home decor style report.

Additionally, the retailer is showcasing its eco-friendly Duravana hybrid resilient flooring.

As of the end of the first quarter, LL Flooring operated 431 stores.