LL Flooring readies for spring with new catalog and styles

LL Flooring said it is welcoming spring with its latest catalog and a home decor style report.

The Richmond, Va.-based flooring retailer is also showcasing new floor offerings as well as its eco-friendly Duravana hybrid resilient flooring.

“Spring is a natural season to remodel your home and incorporate fresh new interior design styles. LL Flooring is excited to offer customers a wide selection of beautiful on-trend flooring that provides the performance busy families need,” said LL Flooring President and CEO Charles Tyson.

The new LL Flooring Spring Catalog features a seasonal style report for homeowners, professional contractors, and renovators to discover new home décor trends and flooring styles.

Among the themes highlighted in the style report is the trend of “homestead roots,” a movement that emphasizes designing the home around the spirit of natural materials like wood, plant life, and craft-centric décor.

LL Flooring also calls out the rise in embracing the “new neutrals” through color tones like soft rose, pale pink, and terra cotta to bring sophisticated, modern romanticism into the home.

A comprehensive collection of new and popular floors has been unveiled, including Duravana hybrid resilient flooring. The new eco-friendly flooring features extreme wear-and-dent resistance, plus advanced double water protection that combines a waterproof plank with an innovative water-tight locking mechanism to prevent liquid from seeping between planks. 

The Duravana line of flooring offers a wide selection of styles for a fashionable, modern stage that suits any design, LL Flooring said.

LL Flooring is spotlighting additional, new styles, including:

• Harmony Collection—This European-made, digitally printed vinyl provides for a realistic, genuine hardwood look combined with waterproof resilience, granting the peace of mind that comes with having a stylish defense against unexpected accidents.
• Era Collection—Offering the latest looks in European Oak, Era hardwoods feature ultra-wide and ultra-long planks that create an open, stylish look in any room. The expansive planks allow for the trend-setting style of European Oak to take center stage.
• Dream Home Waterproof Laminate—Introducing for the first time at LL Flooring, the Dream Home waterproof laminate assortment offers great value, style and performance.
• Hydrocork— An optimal choice for any space, Hydrocork is a premium waterproof flooring solution that combines extreme performance with the sustainability and comfort of cork. A waterproof core made of composite cork protects from spills and splashes while providing natural thermal and noise insulation.

“Our new flooring styles really show the breadth and depth of what LL Flooring has to offer, from waterproof laminate to solid hardwood and everything in between,” said LL Flooring Director of Merchandising Jennifer Meska. “We’re excited to continue offering the best in style choice and quality for both our Pro and retail customers.”

LL Flooring is one of the country’s largest specialty retailers of hard-surface flooring with more than 425 stores nationwide. The company offers more than 500 varieties of hard-surface floors.