LL Flooring expands in California and Washington

LL Flooring, the specialty flooring retailer, announced that it has expanded with the opening of two new locations Visalia, Calif. and Yakima, Wash.

With the addition of these two new stores, the retailer has opened 15 new locations in 2021. Overall, LL Flooring operates more than 420 stores nationally while offering more than 500 varieties of hardwood flooring and services.

“We’re excited to join each of these great cities and become a style resource for our customers as they choose from our broad selection of quality trend-right floors,” said Charles Tyson, president and CEO of LL Flooring. “The new stores will stay true to our commitment of providing an excellent shopping experience led by knowledgeable, design-focused flooring professionals who can help homeowners and pros alike find the perfect floor for their space.”

Styles carried by the retailer include waterproof vinyl plank and new hybrid resilient flooring, solid and engineered hardwood, laminate, bamboo, porcelain tile, and cork, among other finishes. 

Each of the new stores features design centers, which provide video capability where store associates can collaborate with customers and professionals to find the best floor for any vision or project and visualize how it will look using the ‘Picture It’ floor visualizer. The online tool allows customers to upload a photo of any room and select from hundreds of LL floors to preview how floors will look in their space.

LL Flooring recently completed its corporate branding strategy to transition away from the Lumber Liquidators banner.