8/21/2023

Valspar introduces a restful blue

Renew Blue is the paint company’s ‘meditative’ color of the year for 2024.

Renew Blue, Valspar’s 2024 paint color of the year, “is a seasonless and versatile blue that sets a restful and meditative mood in any room of the home,” said the company.

Paint and coatings brand, Valspar celebrates the 15th anniversary of its color of the year launch by announcing its 2024 Color of the Year, Renew Blue.

“Renew Blue is an incredibly versatile and all-season shade that anyone can envision in their space. Inspired by fleeting elements like fog, mist, clouds, and glacier lakes,” said Sue Kim, Valspar director of color marketing.

This color is a balanced blue with a touch of grayed sea-green that focuses on wellness and comfort – setting a restful and meditative mood in any room of the home, said the company.

“With a renewed focus on self-care and personal well-being, homeowners are looking for ways to make their dwellings uplifting places to relax, recharge, and entertain,” the firm said.

Valspar, which is a Sherwin-Williams brand, said its color experts have thoughtfully selected Renew Blue as consumers seek consistency in their home and work to find balance where it matters most.

“Renew Blue elevates the everyday mood, encourages self-expression, and evokes a feeling of balance and calm, with a twist of unique spontaneity,” said Kim.