True Value powers up its mix
Fort Wayne, Ind.-based Do it Best is rolling out and expansion of Milwaukee and Diablo power tools and power tool accessories into its True Value distribution centers.
“The expanded availability of Milwaukee and Diablo products aligns with Do it Best’s ongoing dedication to delivering best-in-class assortments, while also maintaining consistency with the existing national PTA planogram, ” says True Value VP of Merchandising Justin Hanford.
“This expansion offers our retailers the opportunity to offer more of the trusted, reliable brands their customers know and love, ensuring continued growth in the power tool aisle. We are stronger together and we’re definitely stocked for success.”
Milwaukee Tool, based in Milwaukee, Wisconsin, was founded in 1924, and is known for its red branding and solutions to the professional construction trades, including it M12, M18 and MX Fuel tool systems.
Atlanta-based Diablo manufactures premium circular saw blades, reciprocating blades, SDS-Plus and SDS-Max hammer bits, hole saws, self-feed bits, impact step bits, metal drill bits and more.
“The long-standing partnership between Do it Best, Milwaukee, and Diablo has paved the way for this exciting expansion, further strengthening the value and resources available to our Do it Best member-owners as well,” says Do it Best VP of Merchandising Jason Stofleth.
“With this expanded offering, the largest total SKU count in the industry, our dealers can now enhance their power tool assortment with even more products from two of the most respected brands in the industry.”
