Tractor Supply, MuttNation launch new relief fund
Tractor Supply Company and reigning Academy of Country Music Entertainer of the Year Miranda Lambert have launched a new effort focused on animal rescues.
Through March 12, customers can donate to the Tractor Supply and MuttNation Relief for Rescues Fund during checkout at any Tractor Supply store location, online at TractorSupply.com or via the Tractor Supply mobile app.
The fund will generate financial support for shelter animals impacted by disasters such as floods, fires, hurricanes, and tornadoes as well as in hoarding situations, enabling more efficient response times to support animals in immediate need.
“We are very proud of our longstanding partnership with Miranda and MuttNation and look forward to doing our part to help sustain the important work of Relief for Rescues,” said Kimberley Gardiner, senior vice president, chief marketing officer at Tractor Supply. “Many people don’t realize the challenges that shelters face in the aftermath of an emergency or disaster. Relief for Rescues provides them with vital support and resources, ensuring that animals receive the care and essentials they need during these critical times.”
The MuttNation Foundation has supported shelters and shelter animals since 2009.
Lambert herself was boots-on-the-ground in Houston, Texas following Hurricane Harvey in 2017, transporting animals and assisting local response teams however possible.
“It’s really no longer a question of ‘if’ – it’s just a matter of ‘when’ the inevitable will happen and MuttNation and Tractor Supply want to be ready to help shelter pets in times of crisis,” Lambert said. Time magazine honored Lambert as one of 2022’s most influential people in the world in recognition of her advocacy.
“We know it’s not easy to see the road back after a major disaster. We want to provide a ray of sunlight after the storm,” Lambert noted.
Tractor Supply and MuttNation Foundation have collaborated on multiple initiatives since 2019, including MuttNation’s Mutts Across America program, providing grants to animal shelters nationwide. Tractor Supply is the exclusive retailer of MuttNation pet products.
A percentage of all MuttNation sales go to the MuttNation Foundation to further support its mission to promote and facilitate the adoption of shelter pets.
Founded by Miranda and her mom, Bev Lambert, in 2009, MuttNation is a donation-supported 501c(3) nonprofit organization with a mission to promote the adoption of shelter pets, advance spay & neuter and educate the public about the benefits of these actions.
MuttNation also works with transport partners to assist and relocate animals during times of natural disaster. MuttNation Fueled by Miranda Lambert, a pet line of toys and supplies that benefits the Foundation, is available exclusively at Tractor Supply stores.
For more information, visit www.muttnation.com.
Palomino, the eighth solo album from Vanner Records/RCA Nashville superstar Lambert, arrived in April 2022 as the highest-debuting country music album of the year and earned a GRAMMY nomination for Best Country Album.
Named among the best albums of the year by the New York Times,TIME, Rolling Stone, Billboard, Stereogum, People and many more, it marks the latest installment in a storied career that has spanned seven previous No. 1 solo albums, 10 No. 1 hit radio singles, more than 70 prestigious awards and countless sales certifications, earning the reigning ACM Entertainer of the Year praise from NPR as “the most riveting country star of her generation.”
Based in Brentwood, Tenn., Tractor Supply company operates more than 2,100 Tractor Supply stores in 49 states along with 186 Petsense by Tractor Supply stores in 23 states.
