Tractor Supply offers a broad array of staples and supplies for pets, including food, treats, toys, bedding, and a variety of accessories. For added convenience, Tractor Supply also offers pet owners buy online/pick up in-store, same day/next day delivery, curbside pickup, autoship, and Free standard delivery on orders of $49 or more, the retailer said.
“We are honored to work with Tractor Supply to benefit dogs and their owners,” said Dennis Sprung, president and CEO of AKC. “Throughout our 135-year history, we have been dedicated to fostering the human-canine bond and created tools and resources that help dogs and their owners lead happy and healthy lives. We are excited to continue to expand our reach and bring our sports, tools and resources to new audiences via this quality relationship.”
Part of the program calls for Tractor Supply to offer email, newsletter communications, and promotions regarding dog products and the AKC. As the “Official Rural Lifestyle Partner of AKC,” Tractor Supply will have the opportunity to connect with millions of dog owners through AKC’s integrated platforms. This includes communications through AKC’s member database and the AKC.TV digital streaming channel, in addition to commercials, event sponsorship, onsite activations, and digital support.
For televised events, Tractor Supply will be recognized as the exclusive partner of AKC in the farm, feed, and pet specialty retail categories.
In May, Tractor Supply reported that it expects a strong second quarter with sales growth of as much as 25%. Part of that equation has been driven by the company's stores remaining open as an essential retailer during COVID-19 lockdown while catering to the needs of pet owners.
Tractor Supply will release its second quarter 2020 financial results on July 23.