Rising Stars: Erica Luxenburg

With retail experience that includes leadership positions at Target Corp. and Macy’s, Erica worked as a consultant at Bain & Company before joining Lowe’s senior manager, online strategy in 2020. She has since risen to the position of director, digital business planning. 

At Lowe’s, Erica is responsible for leading the online strategic planning process, advising senior leadership on how to prioritize initiatives, goals, key results, and resource plans. She partners cross functionally to align stakeholders to the Online priorities. She organizes quarterly leadership offsites and internal meetings (e.g. Town Halls) for the broader online team.

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