PPG extends partnership with NHL
PPG and the National Hockey League announced a three-year extension of their North American partnership. PPG will continue to be the Official Paint of the NHL in the U.S. and Canada. Financial details and terms were not disclosed.
“We’re proud to combine the power of the NHL with PPG and its well-known consumer paint brands, including PPG Paints, Dulux paint, Sico paint, Glidden paint and Olympic stains,” said Bryan Iams, chief communications and government affairs officer at PPG.
PPG will participate as a sponsor of the 2023 Discover NHL Winter Classic featuring the Pittsburgh Penguins versus the Boston Bruins on Monday, Jan. 2 at 2 p.m. ET. The PPG partnership will be visible in various ways, such as on-site activation, branded dasherboards, and in-stadium signage.
“Through the partnership extension, PPG will continue to identify new ways to integrate its paints, coatings and specialty materials into the game of hockey, including at premier events such as the 2023 Discover NHL Winter Classic,” said Iams.
Another highlight of the partnership includes PPG receiving nationwide broadcast exposure through Digitally Enhanced Dasherboards (DED) during the Stanley Cup Playoffs throughout the agreement’s term.
PPG said it will be able to reach a broader audience through this dynamic signage initiative and the opportunity is a strategic fit with the Stanley Cup Playoffs occurring at the start of paint season.
“It is exciting to see that PPG will utilize DED, an innovative approach to dynamic dasherboard advertising to promote their products and reach new consumers and NHL fans,” said Kyle McMann, senior VP, North American business development with the NHL.
At the beginning of the last partnership extension in 2019, the two parties announced that a color-changing thermochromic coating would be added to all official game pucks.
The advanced coatings change from purple to clear when a puck’s temperature is above freezing. This provides a visual indication to officials that the puck should be replaced. The NHL utilizes more than 60,000 coated game pucks every season.
“We are delighted to extend our partnership with PPG, a deeply committed NHL partner that engages our fans across numerous levels of our great game, including at the upcoming Discover NHL Winter Classic,” said McMann.
