Orgill nation hits Orlando
From inspiring model stores and more than 1,200 vendor booths to promotional areas and product showcases, retailers were able to take it all in at Orgill’s 2024 Spring Dealer Market held at the Orange County Convention Center in Orlando, Florida.
The three-day event, which ends Feb. 24, brought together thousands of retailers from around the world to connect with an excited vendor community and shop promotional buys, network with industry-leading vendors and service providers and attend a range of educational sessions.
“It’s always our goal to put on an event that makes it well worth the trip for our customers, and we think we have achieved that here in Orlando,” says Boyden Moore, Orgill president and CEO. “Now, more than ever, retailers in this industry need to be proactive about finding ways to compete and succeed and our Market is designed to provide them with the tools they need to do just that. We are very thankful to all the retailers who are here and all of our vendor partners who step up to make the event the best in the industry.”
The event’s popularity was on display Thursday morning as a crowd of Orgill customers waited outside the Market doors for the show floor to open.
Along with the product showcase areas on the floor, Orgill also hoped to spark merchandising, layout and assortment ideas for attendees and dedicated several areas of the Spring Dealer Market to help. From fully merchandised concept stores to the Impulse showcase, attendees were treated to the latest in real-world merchandising solutions that spotlight best-in-class examples of in-store design.
For its concept stores, Orgill used real-world retail locations from its Central Network Retail Group (CNRG) brands, Frattallone’s Hardware & Garden and LumberJack Home & Building Center. In these areas, attendees could walk the aisles of the full-size stores to see how merchandise, assortments, signage and displays come together to create a world-class in-store experience.
A checkout counter equipped with a complete POS system, including FanBuilder integration, was staffed by Orgill employees.
The LumberJack Home & Building Center concept store was based on LumberJack’s pro-focused brand. A full rental department was featured along with an expansive Midwest Fasteners display.
This year marked Orgill’s 15th Technology Symposium, which took place the day before the official market kickoff. During the session conversations centered around retail technology, e-commerce, data, loyalty, loss prevention and new emerging trends in artificial intelligence and in-store tech.
The tech event attracted hundreds of retailers interested in learning and sharing ideas about technology in the home improvement industry.
“It's incredible to see how far we've come. Each symposium has been a testament to our commitment to innovation, collaboration and driving positive change in the retail wholesale industry,” says Marc Hamer, Orgill’s executive vice president and chief information and technology officer. “We remain dedicated to working on new technology and cost-saving measures to empower our partners and help them succeed.”
