Orgill bolsters vendor partnerships
With its Spring Dealer Market nearing, Orgill has announced several new strategic partnerships with industry-leading vendors to offer retailers more comprehensive assortments and greater opportunities to drive profits in 2024.
“We are constantly looking for ways to enhance the products and services we offer our customers, and we are very pleased to have been able to secure relationships with a range of new vendors that are well known for their product quality, breadth of offerings and support for independent retailers,” said Boyden Moore, president and CEO at Orgill.
Now, through a new strategic partnership, Orgill said it will offer a significantly expanded range of Simpson Strong-Tie products to its customers, including more than 800 new items and assortments ranging from connectors, construction fasteners and anchors to advanced power-faster systems.
“Simpson Strong-Tie products are so well known in the construction industry that the brand name is really synonymous with the products they produce,” said Heath Kennedy, director of hardlines merchandise at Orgill.
“Because we will now be offering a dominant assortment from Simpson, it will undoubtedly help our customers secure more business, create renewed relationships in their markets and drive traffic to their stores,” said Kennedy.
Because Orgill serves a range of retail store types across a wide range of markets, offering both a broad and deep product selection are key to meeting the needs of its customers, said the firm.
Don Gormsen, vice president of national accounts for Simpson Strong-Tie said: “We are dedicated to providing exceptional service to the Pro Builder market, which includes ensuring they have access to our products whenever they need them.
“Not only does Orgill service the suppliers in the pro segment, but they also have significant reach into the hardware store and home improvement side of the industry. We saw this alliance as a great opportunity for both companies to extend our solutions and support to a broader range of end users.”
Although a vastly expanded product selection from Simpson is at the heart of the new program, Kennedy said the relationship with Orgill extends well beyond the products.
“The products and the reputation of the brand are so important, but we have worked closely with Simpson to develop a range of tailored planograms and assortments designed to meet the specific needs of unique customer segments,” he said. “This market-specific approach to assortment design is a key part of how we can position retailers for success.”
For example, Orgill said it will offer customized assortments for farm and ranch retailers, hardware stores, home centers and professional contractors as well as unique assortments for coastal areas that have their own set of unique needs.
“This is not a one-size-fits-all program. There was attention to detail put into this entire process. Both Orgill and Simpson Strong-Tie are very committed to building this relationship and putting together a program the right way from start to finish,” Kennedy said.
Cleaning products category growth
Also, Orgill said it will use its Spring Dealer Market, coming to the Orange County Convention Center in Orlando, Florida, February 22-24, as the launchpad for new enhancements and additions to the cleaning products category, anchored by alliances with key suppliers such as Libman, E-Cloth, O-Cedar and Swiffer.
“We are very excited about the launch of our 2024 programs in this growing category,” said Matthew McDowell, senior category manager of home products at Orgill. “This year, we are focusing on innovative cleaning solutions, eco-friendly products and high-quality cleaning implements to meet the diverse needs of our customers.”
A major enhancement within the category is the new Smart Start Program with Libman.
Orgill’s Smart Start vendor lift program makes it easy for retailers to ensure they are offering a complete product selection, rid themselves of slow-moving inventory and convert their assortments to warehouse-supported programs.
“Our Libman Smart Start will feature a 128-SKU assortment that focuses on smallwares and sweeping,” McDowell said. “The program will include a 25% discount on select products and give dealers an excellent opportunity to manage their inventory.”
Along with the new Libman program, Orgill said it is expanding its offerings with other bellwether brands within the cleaning industry – including modern and efficient cleaning solutions from O-Cedar, environmentally-conscious microfiber items from E-Cloth and a new product from Swiffer, the PowerMop.
“Whether it is a broader range of products, deep discounts from Libman and E-Cloth or innovative new products like the Swiffer PowerMop, which used to be a big-box exclusive, we have a lot to show off in Orlando and are excited to invite our customers to explore these offerings,” said McDowell.
