Market Performance Group has acquired E.A. Langenfeld
Market Performance Group (MPG), which describes itself as an end-to-end, strategy and services omnichannel commerce agency, is expanding into the Hardware & Home Improvement space through the acquisition of E.A. Langenfeld Associates (EAL). An Ace Hardware Quality Award honoree with over 60 years of industry experience, EAL has "carved out a formidable reputation for driving profitable growth for brands and retailers within this channel," says MPG.
“EAL shares our passion and drive to create value for clients through a keen consumer-centric approach, deep industry relationships, insights-driven strategies, and strong operational expertise,” says MPG CEO George Cleary. “This announcement underscores our commitment to provide our brand and retailer partners with the top-tier talent and leading-edge capabilities needed for success in today’s dynamic retail environment. The Hardware & Home Improvement channel presents tremendous opportunities for consumer and professional brands, but it requires a nuanced understanding and strategic approach tailored to this unique environment. Together, we can leverage our highly experienced, retailer-dedicated teams, robust analytics and omnichannel capabilities, and in-market executional excellence to deliver exceptional results.”
“We’re thrilled to share our expertise with MPG clients, and we’re eager to provide our own clients with exciting new avenues for growth through MPG’s extensive omnichannel commerce capabilities,” adds EAL CEO Steven B. Henley.
Henley joins MPG as president, E.A. Langenfeld, leading MPG’s Hardware & Home Improvement business. Headquartered in Mt. Prospect, Ill., with offices in Fort Wayne, Ind., Memphis, Saint Paul, Minn,, and Atlanta, the team will continue to provide national and international coverage across eight channel sectors, including Hardware, Home Center, Farm & Ranch, and Industrial, and retailers ranging from Ace Hardware, Orgill and Do it Best, to Menards, Lowes, and The Home Depot, to Rural King and Mid-States, to Grainger and McMaster-Carr, among many others.
