Lowe's tweaks its rewards program
One year after launching the MyLowe's Rewards program for homeowners, Lowe's is updating its existing MVPs Pro Rewards & Partnership Program to become MyLowe's Pro Rewards. The free program promises points that can be redeemed for MyLowe's Money along with member deals, according to the company.
Lowe's says the redesign is specifically geared toward small-to-mid-sized Pros, adding that customers who shop with their MyLowe's Pro Rewards Credit Card can save 5 percent every day on eligible purchases and get a free upgrade to Platinum Pro status.
"This is one of the few rewards programs in the industry designed to reward Pros from their first dollar spent – no special volume thresholds to earn and save at Lowe's," said Quonta Vance, Lowe's executive vice president of Pro and Home Services.
According to Lowe's, MyLowe's Pro Rewards benefits include:
- Earn points on eligible purchases per $1 spent, which can be redeemed for MyLowe's Money or for rewards like gift cards, products and more.
- Access to member-only deals
- Free standard shipping (though not available in Alaska and Hawaii).
- Access to a member volume discount on eligible quotes $1,500 or more.
- Instant 20 percent member paint discount after paint annual qualifying spend reaches $3,000.
- Pro business solutions like Purchase Authorization and Online Order Quoting.
- A customized in-app interface that allows members to track their points or re-order from previous purchases.
MyLowe's Pro Rewards is a three-tiered program (Gold Pro, Platinum Pro, Titanium Pro) with new benefits unlocked at each status level, per Lowe's. New members start at Gold Pro status and increase in status as they shop.
Learn more here.
