Lowe's to offer 'personalized home maintenance support'
Lowe's is aiming to help homeowners manage their homes in a whole new way with the introduction of the Lowe's Digital Home Platform, which is exclusively available to MyLowe's Rewards members.
According to the company, members can access free, personalized information about products in their homes, including warranties and manuals, maintenance suggestions and how-to content, recommended subscriptions and replacement parts. While the initial launch focuses on home appliances, Lowe's says the digital home platform will expand to include other aspects of the home to streamline maintenance.
"With our new digital home platform, we're now making it easier to manage and maintain your home's maintenance needs starting with appliances," said Jen Wilson, Lowe's senior vice president, chief marketing officer. Lowe's offers an example of the program as "serving up the exact filter customers need for their refrigerator at the time it needs replaced."
If a customer purchased a major appliance connected to their MyLowe's Rewards account, in-store or online within the past five years, the appliance will automatically appear in their MyLowe's Rewards profile. Members can also search for or manually add additional appliances purchased and the digital home platform will automatically display all information known by Lowe's about that appliance.
Current features of the MyLowe's Rewards digital home platform include:
- Product information. Store and access manuals, warranties and other related documents in one place.
- Product recommendations. Shop for compatible appliance replacements, parts and maintenance supplies.
- Maintenance reminders. Regularly maintain appliances with project and schedule suggestions.
- How-to guides and tutorials. Read articles and watch videos on common tasks, such as how to clean an oven or replace a water filter.
MyLowe's Rewards launched in Spring 2024 and is a free loyalty program designed to help homeowners earn and save more when shopping at Lowe's. Member-only benefits include points toward MyLowe's Money, exclusive member offers, free standard shipping starting at Silver Key status, free gifts and member-only deals.
The Lowe's Digital Home Platform was built by Lowe's Innovation Labs, which the company says is a team focused on imagining, exploring and accelerating the future of home improvement through emerging technologies.
"We're building toward a future where our customers have all the information about their home and home maintenance needs in one place - think digital twin for their home," said Chandhu Nair, Lowe's senior vice president of technology. "The Lowe's Digital Home Platform is another way we are delivering on our Total Home Strategy, enabling a total home solution for every need in the home. We are excited to explore how this technology can help personalize the home improvement experience for our customers."
This new offering complements other applications from Lowe's Innovation Labs, including Lowe's Style Studio, a kitchen visualization experience designed exclusively for Apple Vision Pro, and Measure Your Space, a room measurement tool for iPhone using ARKit and the LiDAR Scanner.
