Lowe's debuts 'AI-powered' home improvement helper
Lowe's is introducing Mylow, which the company describes as an "AI-powered home improvement virtual advisor."
It's designed to help customers navigate DIY difficulties by providing how-to advice, product searches and more. Lowe's says Mylow will complement and enhance its team of approximately 300,000 associates in an attempt to create "the most assistive brand in home improvement."
"Home improvement is inherently complex and can feel overwhelming even for the most experienced DIYer – that's why Lowe's has invested in AI and emerging technologies to create solutions that truly help our customers," said Lowe's Chief Digital and Information Officer Seemantini Godbole. "We're aiming to deliver the best customer service in retail, and Mylow represents an industry-leading step forward in helping us do that. This solution will not only help our customers be more informed, but our associates too."
Developed in collaboration with OpenAI, Mylow is designed to provide customers (and associates) with clear steps and solutions for projects ranging in type and complexity. For example, Mylow delivers quick, "conversational" answers to home improvement questions like:
- When do I plant grass seed?
- How do I measure my kitchen for a new floor?
- What's the most popular paint color?
- How do I get my faucet to stop leaking?
- How much mulch do I need?
- What washer and dryer pair saves me the most on my utility bills?
- What are the top-rated refrigerators that can be delivered and installed next day?
"The development and introduction of Mylow exemplifies the tech-forward vision of the Lowe's brand," said Lowe's Senior Vice President of Technology Chandhu Nair. "We're doubling down with emerging technology collaborators like OpenAI to solve problems for our customers and because we want the home improvement experience at Lowe's to be a cut above."
Lowe's says Mylow links project insights to product discovery, helping customers find and purchase the right tools and materials for their projects. Customers using Mylow can also refine their local recommendations by providing details like their project budget or zip code.
Currently on desktop and mobile web, Mylow is available for MyLowe's Rewards loyalty members or by visiting lowes.com/Mylow. According to the company, customers can also expect Mylow voice capabilities and availability on the Lowe's app later this year.
