Howard’s adds marketing leader

Howard’s, a Southern California independent appliance dealer, announced that Cody Browne is joining the leadership team as vice president of marketing.

“Cody brings a depth and breadth of retail and marketing experience to Howard’s, as well as a customer-first focus that closely aligns with our mission,” said Michelle Nein, president of Howard’s.

Browne is a retail industry veteran who joins Howard’s with over a decade of experience in brand, growth and performance marketing.

“I am thrilled to be joining the team at Howard’s Appliance. Their reputation in the industry is unmatched, and I am looking forward to bringing my experience to help drive growth and innovation,” said Browne.

“With such a dedicated team already established, I am confident that we can continue to achieve remarkable success and exceed our customers’ expectations,” said Browne.

As vice president of marketing, said the retailer, Browne will oversee and guide both internal and external marketing activities for Howard’s, in addition to determining the approach of future marketing campaigns and initiatives by identifying target markets and audiences.

“Browne has a proven track record of building user acquisition, user retention and digital marketing strategies. In his new role, Browne will be responsible for managing the marketing process from research and planning to execution and analysis,” said the firm.

The new VP is an accomplished marketing leader with years of experience leading international brands, such as Global Store Supply, Starbucks, Adidas, and Volcom.

During his tenure as the director of growth and performance marketing at Vizio, said the company, Browne spearheaded the development and execution of new marketing technologies, user retention, and engagement.

“We’re confident that his leadership will help us continue to grow Howard’s footprint and serve the retail needs of customers,” said Nein.

Howard’s was founded in 1946 in Los Angeles County, and said it, “anticipates capturing 10-15% of the Southern California appliance retail market by 2024 and is well-positioned for regional development across the Western U.S. into new markets.”

The retailer said it is transforming the retail appliance shopping landscape with targeted acquisitions of independent appliance retailers; builder-channel growth; investments in website and e-commerce development; and introduction of an Experience Center concept.