Home visualization, courtesy of AI

Hover says its Instant Design is at the forefront of a new era in home design – bridging the gap between construction pros frustrated with complicated design software and today's homeowner, who increasingly expects to see what a project will look like before moving forward.

Bringing the visual economy to home renovation

Previously, homeowners might approve a construction project based on sketches or sample boards, but today's homeowners expect more. According to Hover's 2025 Design Sentiment Survey, two thirds of construction professionals say that homeowners have higher design expectations than just five years ago. Yet despite these expectations, less than one third of projects ever receive a visualization.

Even for pros who are visualizing projects, current options are lacking. To date, design software has generally been challenging to learn and time consuming to use, which may be why nearly half of pros (46%) still rely on outdated methods such as product samples and photos of past projects, instead of more advanced solutions. Speed is also a painpoint, with 1 in 3 pros saying it currently takes too long to show a design to a homeowner.

"Home renovations are expensive and emotional, and homeowners today expect to see what they're buying before they commit," said A.J. Altman, founder and CEO at Hover. "While industries like e-commerce, automotive, and real estate have embraced the visual economy, much of home improvement has lagged behind. For pros, their time is money. They can be reluctant to learn how to use complicated design software to visualize projects, but that leaves homeowners stuck in a 'buy and hope' scenario. Hover changes that, making it easy for pros and homeowners to see exactly what their project will look like before paying for it – in real time."

Key features of Hover Instant Design:

• Instantly Generate Designs. Upload a single photo of a home's exterior or interior, and generate professional-grade, photo realistic designs in multiple styles – from coastal to contemporary, and everything in between – in seconds. Users can upload as many photos as they like to design one room or a whole house.
• Visualize Real Products & Colors. Virtually try-before-you-buy siding, roofing, windows, flooring, paint, cabinets and more with real materials from leading manufacturers such as James Hardie, GAF, Pella, and others.
• Easy to Use and Customize. Designed for people with no formal design skills and tested with real consumers, Hover Instant Design is built for intuitive use by anyone. Unlike other AI design apps, Hover makes it easy to edit any element with just a few clicks.
• Quick Communication for Better Collaboration. With Hover, construction pros can invite homeowners to view and edit projects, speeding up the time-consuming back and forth communication and approval cycle, and reducing potential confusion throughout the lifecycle of a project. The visual interface ensures that homeowners and pros are on the same page with their ideas and changes.
• Pros Win More Jobs, Faster. Whether it's to provide confidence before signing a contract, quickly visualize final choices before moving to production, or upgrading to premium materials, Hover speeds up the process at every step.

Hover Instant Design is completely free for homeowners. Pros can get started with up to five free projects per year, and can then upgrade to a paid subscription. Learn more about Hover Instant Design here.