Home Depot expands AI assistant offerings
The Home Depot is rolling out Magic Apron, a suite of generative AI tools that helps customers answer how-to and product questions regarding home improvement projects. Magic Apron is available 24/7 on The Home Depot app and on millions of product pages online at homedepot.com, per the company.
"Home Depot customers have always relied on the expertise of our orange-aproned associates in the aisles of our stores to answer questions and help them solve problems," said Jordan Broggi, executive vice president of customer experience and president - online. "Magic Apron is designed to bring that same expertise to the digital world, leveraging our proprietary knowledge base to support our customers and give them the confidence to tackle their home improvement projects, anytime, anywhere. So, whether you're staining a deck, searching for the latest grill, or sprucing up the garden for spring, Magic Apron is ready to assist with your home project needs."
Magic Apron is trained on The Home Depot's proprietary project expertise and product catalog, as well as information from across the internet to improve search results and answer product and project questions.
The technology will soon expand to The Home Depot's Pro B2B site, which the company says will offer enhanced support tailored to professional contractors and business account users. In the coming months, Magic Apron will roll out new features and be accessible across homedepot.com.
Magic Apron leverages The Home Depot's extensive proprietary knowledge base and the company's own human expertise to make the tool more accurate, reliable and helpful. According to Home Depot, the technology will continue to "learn" from customer and associate feedback and serve as a foundational tool for store and contact center associates to better help customers.
