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Lowe’s nabs EPA award
Lowe's Companies has received top honors from the U.S. Environmental Protection Agency (EPA) for its SmartWay Transport Partnership.
The 2014 SmartWay Excellence Award is a nod to Lowe's environmentally conscious supply chain system, which has contributed to its six total SmartWay awards.
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Sears takes aggressive approach to advertising
An article in the New York Times reports that Sears' aggressive "Turf Wars" advertising campaign is part of a trend toward mentioning competitors by name.
Described as a marketing platform including social media and online video clips, The Sears Turf Wars campaign brings Lowe's and Home Depot into the picture.