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Inside joke: Humor can help the bottom line
At Zappos.com, the online shoe business, the person answering calls is not the “receptionist”; he’s the “director of first impressions.”
At Texas-based BerylHealth, where health care workers advise clients by telephone, the company pairs employees with executives in a spoof of “Dancing with the Stars.”
And at San Diego-based Red Door Interactive, a business consultancy, one of the core values is this: “We are 100 percent jerk-free.”
