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NAD recommends Sherwin-Williams modify ‘no-VOC’ claims
The National Advertising Division of the Council of Better Business Bureaus has recommended that Sherwin-Williams modify or discontinue advertising claims that its Harmony paint line is completely free of volatile organic compounds (VOCs).
The NAD, which is the advertising industry’s self-regulatory forum, reviewed claims made by Sherwin-Williams in Web and print advertising following a challenge by Benjamin Moore & Co.