Ganahl Lumber’s new CEO

Anaheim, California-based Ganahl Lumber’s latest digital version of its featured-products flyer includes on page 3, a special 140th anniversary “Employee Spotlight.”

The employee recognized is new CEO Brad Satterfield.

The 40-year Ganahl Lumber veteran had been chief operating officer from 2018-2023. Prior to that, Satterfield had held roles as general manager and operations and sales manager. He began in the order-pulling department in 1983.

In the promotional flyer, Satterfiled’s management style and work ethic were revealed in his response to the question: “How do you achieve success in your role?”

His answer: “Be self sacrificing! When you’re at work put Ganahl Lumber and your job first. Serve others whether they are your boss, your employee, your peer or your customer. Show gratitude to those that help you. Set a great example for others to see. Work harder than those around your and enjoy it. Be predictable and present all the time.”

He added: “Working towards being the best ever LBM operator in the business is exhilarating.”

Prior to Satterfield’s promotion, Peter Ganahl had been the company’s CEO.

Since 1884, Ganahl has been a family and employee-owned business selling building supplies and hardware for professional contractors and do-it-yourself enthusiasts alike, with products that include lumber, building materials, millwork, tools, paint, doors, and windows. 

The company operates 11 California locations.