EYE on RETAIL: Wayfair beefs up brick-and-mortar plans
Wayfair Inc. has announced Atlanta, Ga., as the location of its second large-format store. Set to open in 2026, the massive 150,000-square-foot space will offer an array of inventory spanning furniture, home decor, housewares, appliances and home improvement products.
"At the heart of our retail strategy is our commitment to providing customers with a seamless shopping experience, whether online or in-store," said Liza Lefkowski, vice president of merchandising and stores at Wayfair. "We are thrilled to bring this one-of-a-kind shopping experience to the Atlanta metro area. We will offer customers an extensive selection for all styles and budgets, with our vast catalog brought to life in an inspiring and easy-to-navigate shopping experience that makes discovering the perfect pieces effortless."
The Atlanta store marks Wayfair's second large-format location, following the successful debut of the first store in Wilmette, Ill., in May 2024. According to Wayfair, the Wilmette store has contributed to sales from the state of Illinois growing more than 15 percent faster than the U.S. overall, from the store launch through the end of 2024.
"The excitement around our first store in Wilmette exceeded expectations – from packed shopping carts in-store, to bus tours from neighboring states. It's been incredible to see the enthusiasm for Wayfair in person and we can't wait to bring that same energy to Atlanta," said Lefkowski.
Wayfair says most items will be available to purchase and take home that day, and for bigger items like sofas, the store's proximity to Wayfair's fulfillment center in McDonough, GA will allow for fast delivery.
The new store will be located at 1801 Howell Mill Rd NW within The District at Howell Mill, not far off I-75.
The lease transaction was represented by Fraser Gough and Benton Green of Retail Planning Corporation. The property is owned by JLL Income Property Trust, a division of LaSalle Investment Management, a global real estate investment firm, along with Selig Enterprises.
Headquartered in Boston, Wayfair generated $11.9 billion in net revenue for the year ended December 31, 2024.
