Duluth Trading Company beefs up customer communication
Duluth Trading Company, which describes itself as a lifestyle brand of men's and women's workwear, casual wear, outdoor apparel and accessories, has partnered with Listrak, a provider of cross-channel marketing automation for retailers. The partnership, according to Duluth, is to power "next-gen digital connections with consumers."
Duluth Trading says it selected Listrak following a competitive review process based on the sophistication of its platform and overall ease of use, along with strategic support. Listrak's technology and expertise will guide personalized communications for Duluth Trading across channels, including email and mobile marketing.
"Being able to connect and communicate with our customers is always a top priority for us," said Garth Weber, SVP, chief brand and marketing officer at Duluth Trading Company. "We're excited to be able to achieve this on a more personalized, individual basis through cross-channel and cross-platform marketing in partnership with Listrak."
"We are honored to work with Duluth Trading Company to deliver timely and relevant customer communications to its deeply loyal and expansive customer base," said Ross Kramer, Listrak CEO. "We're proud to partner with the future-focused marketing team at Duluth Trading as they continue to create and execute on a powerful vision for the future. By leveraging Listrak, Duluth Trading will transform the way they engage with their customers, ensuring each interaction is as personalized and powerful as their iconic products."
