Do it Best shares e-commerce tips at Adobe Summit
Do it Best VP of Marketing and Ecommerce Allison Flatjord took the stage at the recent Adobe Summit to share insights on how the company is using Adobe’s platform to drive growth and profitability for independent home improvement retailers.
Speaking alongside Do it Best Ecommerce Divisional Manager Corbin Prows and Publicis Sapient Vice President & Managing Partner Ganesh Rangarajan, Flatjord highlighted how technology is shaping the future of e-commerce in the home improvement and lumber and building materials industry.
Do it Best says it is currently "empowering more than 4,000 independent hardware, building materials, and lumber dealers with cutting-edge digital solutions." Following the acquisition of True Value, the company says it has doubled its network of independent stores, raising the stakes for its e-commerce strategy even higher. Do it Best says the Adobe platform is a key driver in leveling the playing field and can enable independent retailers to compete in an evolving digital landscape.
Flatjord’s session, “Do it Best Leverages the Adobe Platform to Drive Growth for Independents,” provided insights to Fortune 100 and 500 companies on how the company selected Adobe to power its digital platform and partnered with Publicis Sapient to accelerate its digital transformation. Attendees gained a behind-the-scenes look at the company’s launch journey, key lessons learned and ongoing strategies to extend the Adobe platform’s capabilities to support individual member stores with enhanced content and data.
“Allison’s leadership in e-commerce and digital marketing has been instrumental in advancing technology solutions for independent home improvement retailers,” said Do it Best President Nick Talarico. “Her presence at Adobe Summit underscores the company’s role as an industry leader and highlights the impact of our digital initiatives in driving growth and success for our members.”
As one of the few female executives in the home improvement sector, Do it Best says Flatjord’s participation at Adobe Summit further reinforced the importance of diverse leadership in shaping the future of the industry.
