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True Value highlights marketing strategy
Orlando, Fla. -- At True Value Co., a national gift card program and a re-launched True Value Rewards Program are among the marketing moves designed to drive revenue and profit for members, according to Carol Wentworth, VP marketing for the Chicago-based co-op.
The gift cards represent a move -- along with the co-op's launch of e-commerce in November -- to better compete in today's world of retailing, she said, and deliver what the customer expects.
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New-home sales sputter in February
Sales of new single-family homes in February fell to a seasonally adjusted annual rate of 250,000, according to a report released Wednesday by the U.S. Census Bureau.
The February stat is the lowest since the government began keeping track in 1963.
New-home sales for the month are 16.9% below the revised January rate of 301,000 and 28.0% below the estimate from February 2010.
Also, the report estimated the median sales price of new homes sold in February was $202,100, the lowest since December 2003.