Orlando – At the Orgill Spring Dealer Market here, the show floor dedicated a sizeable area to the art and science of impulse sales.
Merchandise displays and educational materials elevated the status of a family of items ranging from Krud Kutter to As Seen on TV Pancake Makers.
Orgill pointed retailers to a number of statistics, for instance:
• 88% of all impulse purchases are made because an item is on sale or the shopper thinks she is getting a good price;