VIDEO SHOWCASE: Fire vs. fiber cementA demonstration from James Hardie on the performance of its siding product. James Hardie sales and profits move aheadNorth American net sales increased 13% to $727 million in the third quarter. James Hardie unveils first 'Color of the Year' The fiber cement manufacturer says the exterior siding tone provides a sense of tranquility. James Hardie reaches record sales North American sales rise 9% for the fiber cement producer’s fiscal year 2023.