James Hardie unveils first 'Color of the Year'
James Hardie Building Products Inc. has announced its first-ever Color of the Year for exterior siding – Mountain Sage.
The selection of the green hue is based on input from industry experts, combined with data and insights uncovered from a comprehensive homeowners survey conducted by James Hardie. Consumer trends intelligence provided by an independent research group also played a part in the choice.
“We are thrilled to introduce James Hardie’s inaugural Color of the Year selection, which was a meticulous process that involved deep data and insights collection from homeowners, consumer trends, and input from a diverse panel of industry experts," said Sean Gadd, president of James Hardie North America. "Mountain Sage was the clear choice as it perfectly embodies the aesthetic qualities and timeless appeal that homeowners desire for their exteriors. We believe this color will inspire homeowners to reimagine their home’s exterior and connect with nature in a whole new way."
According to James Hardie, research and data revealed consumers are increasingly prioritizing their mental well-being, with 78% globally now viewing it as just as important as physical health. Similar to the popular plant-centric décor trend, green hues embody mood-boosting properties, promoting a sense of calm.
Mountain Sage as the Color of the Year from James Hardie aligns with this shift in consciousness, the manufacturer said. This soothing and natural color illustrates a sense of tranquility and harmony that resonates with homeowners seeking to create a sanctuary for their living spaces.
Mountain Sage is also one of the ColorPlus Technology finishes from James Hardie, which provides greater resistance to fading, chipping, and cracking, meaning less maintenance for homeowners.
ColorPlus Technology proprietary coatings are baked onto the board to create a vibrant, consistent finish that looks brighter and lasts longer with exceptional UV resistance and color retention.
