Benjamin Moore leans into same-day delivery
Benjamin Moore is building its partnership with Roadie, a crowdsourced delivery platform, to enhance its same-day delivery capabilities.
According to a recent Roadie survey, companies that invested in same-day delivery reported higher customer satisfaction (80 percent), increased sales (70 percent) and improved retention rates (66 percent).
“Beyond providing premium paints for any project, Benjamin Moore is committed to supporting independent retailers and painting contractors in offering their respective customers the highest-quality service throughout the painting process,” said Mindy Murphy, vice president, customer segmentation marketing at Benjamin Moore.
The Roadie crowdsourced network of drivers enables Benjamin Moore’s retailers to provide same-day delivery for a wide range of paint products within a 20-mile radius in as little as three hours.
“Getting a painting project done on time is critical to success, regardless of whether you’re a pro or an excited parent finishing the nursery before the baby comes,” said Marc Gorlin, founder and CEO of Roadie. “That sense of urgency begins with the customer, and smart retailers want to serve those needs by offering same-day delivery options. Through our partnership, Benjamin Moore is helping retailers meet customers where they are – at home or the job site, bringing color into homes one gallon at a time.”
Roadie has a network of more than 200,000 independent drivers nationwide who, according to the company, can deliver to over 97 percent of U.S. households.
