An award-winning season for Mid-Cape Home Centers
Mid-Cape Home Centers, a division of US LBM, has been honored with two BRICC awards and four PRISM Awards.
The BRICC Awards are hosted bi-annually on Cape Cod by the Home Builders and Remodelers Association of Cape Cod (HBRACC).
This month Mid-Cape and in-house kitchen and bath designer, Donna Benoit, won Gold in “Kitchen Remodel under $100k” category.
Mid-Cape also took home Silver in the “Best Marketing Program, Event or Series” category for its Educational Campaign for Builders and Contractors which was implemented this year.
The campaign spans from social media content to in-person events, offering customers a true “Experience that Builds,” which is also Mid-Cape’s motto.
Alongside HBRACC, the Building and Remodeling Association of Greater Boston (BRAGB) hosts the Annual PRISM Awards. The event took place for the second year in a row at the Museum of Science, Boston. The gala recognizes the projects and outstanding achievements of professionals in the home-building industry.
After years of growing, developing and perfecting its social media strategy, Mid-Cape said it was thrilled to win a Gold PRISM for its Educational Builder and Contractor Campaign which was an integral part of the company’s marketing initiative.
The Cape Cod, Massachusetts-based prodealer also received a Gold award for Best Event for its big-annual First Responder Event. The community-focused event is aimed at showcasing appreciation for the first responder community through fundraising on behalf of the Sean M. Gannon Memorial Fund.
Another community-focused initiative, Mid-Cape’s Tommy’s Place Fundraiser — which raised over $48k for a local non-profit — was awarded Silver in the “Community Spirit” category. Mid-Cape has been recognized in the category for the past five years in a row.
Additionally, Mid-Cape launched its Women in the Industry Logo this Spring through a Women’s Demo Day Event series. The logo, used for event promotions on t-shirts for raising funds for the Massachusetts Breast Cancer Coalition and on social media, portrays the strength and leadership it takes for women to be respected in the LBM Industry.
The Mid-Cape team won a Silver Award home for the logo in the “Best Logo” category. This win was particularly meaningful as the team is working to help create a paradigm shift in the way women participate and are viewed in the industry, the company said.
Mid-Cape Home Centers said the awards demonstrate how it invests in “reimagining the way marketing is utilized within the LBM community, an often-underutilized function.”
“We are first and foremost a building materials supplier and we put a lot of effort into deeply supporting our local communities as well as providing added value to our building partners,” said Crystal Pieschel, Mid-Cape Home Centers director of marketing. “We are constantly doing more than meets the eye to encourage and support evolution in the industry both locally and nationally, and these recognitions show us we have the support to continue making an impact.”
Based in South Dennis, Massachusetts, Mid-Cape operates six locations including a window and door showroom on Martha’s Vineyard.
