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Another Alabama store for Rural King

The company opens a location in Jasper, about an hour outside Birmingham.
3/31/2025

Rural King's newest store, located in Jasper, Ala., is now open. The company is holding a grand opening ceremony Friday, April 4 through Sunday, April 6.

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The new Jasper store is located at 300 US 78, and the company says this location uses "innovative features designed to enhance the shopping experience," including mobile and self-checkouts.

'We are proud to open the doors of our newest Rural King location and to be a part of this vibrant community," said Steve Barbarick, Rural King CEO. "At Rural King, we believe in providing more than just great products—we are dedicated to offering exceptional customer service that makes every visit special. Whether you're shopping for livestock supplies, pet care essentials, quality apparel, or tools, we're here to support the rural lifestyle that so many of our customers cherish."

The Jasper store carries brands like Carhartt, Blackstone, Big Green Egg, Ariat, Under Armour, Black Rifle Coffee Company, Walnut Creek Foods and Henry Rifles.

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