YETI partners with Tractor Supply

An assortment of YETI products is hitting Tractor Supply stores.

The initial Oct. 30 launch will be limited to select stores with a wider assortment of YETI gear available on TractorSupply.com.

YETI is known for its premium outdoor products designed to enhance time spent outside, the farm and ranch retailer said. 

Tractor Supply said it will carry YETI’s popular Tundra and Roadie Hard Coolers, Hopper Soft Coolers, and Rambler and Yonder drinkware. 

Additional products include LoadOut Buckets, LoadOut GoBoxes, and Boomer Dog Bowls, all in various sizes and colors.

“The addition of YETI complements our extensive lineup of outdoor gear and reinforces our commitment to providing our customers with a great selection of products for Life Out Here,” said Seth Estep, chief merchandising officer at Tractor Supply. “We are especially excited to collaborate with a well-regarded brand like YETI that brings a longstanding reputation for quality and durability, and aligns with our customers’ interests in camping, fishing, hunting, and all outdoor activities.”

As of July 1, 2023, the Company operated 2,181 Tractor Supply stores in 49 states, including 81 stores acquired from Orscheln Farm and Home in 2022 that will be rebranded to Tractor Supply by the end of 2023. 

“YETI is proud to partner with Tractor Supply and build upon our shared commitment to high-quality and innovative products for outdoor pursuits,” said Faiz Ahmad, chief commercial officer at YETI. “We look forward to working together to reach consumers where they work and play.”

Based in Brentwood, Tennessee, Tractor Supply also operates owns and operates 192 Petsense by Tractor Supply locations in 23 states.