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White Cap restructures its operations

The company is consolidating into three geographic regions.
10/15/2024

White Cap, a Georgia-based distributor of specialty construction supplies and safety products for professional contractors, has unveiled a new organizational structure for its U.S. regions.

This new structure is effective November 4, 2024, and moves seven U.S. regions into three: West, Central and East, comprising 26 districts. 

Each region is led by a regional president reporting to Page Naftel, White Cap's chief commercial officer, with the support of a VP of sales and VP of operations. All districts are led by general managers who report to their respective regional presidents.

The West region is led by Bob Jacoby, regional president, the Central region is led by Brian Bilderback, regional president, and the East region is led by Jason Joice, regional president. The Canada region remains unchanged and is led by Vasken Altounian, regional president.

Macro Globe Map Detail 03; Shutterstock ID 1920691
White Cap is streamlining seven U.S. regions into three: West, Central and East.
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“White Cap has grown tremendously since becoming an independent company in 2020, doubling in size in only four years,” said Alan Sollenberger, CEO. “This new strategic structure will help facilitate our continued growth, ensuring a strong focus on serving our customers with our one-stop shop portfolio of products and value-added services, while providing even more career opportunities for our talented associates.”

“This simplified reporting structure helps us realize our company vision to deliver a seamless customer experience,” said Naftel. “These combined geographic areas and aligned leadership teams will facilitate more streamlined execution of strategic initiatives and ensure clear accountability within each region to provide the highest levels of service to our customers from coast to coast.”

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