Video Showcase: True Value at 75
True Value Company announced the yearlong celebration of its 75th anniversary and what it called, “the continuing legacy of hometown values and building local communities.”
To celebrate the 75th anniversary, said the company, commemorative events will highlight the brand’s pillars of hometown values and services while highlighting the leading innovation that will continue to propel True Value forward.
“We have a proud heritage of supporting the growth and success of independent retailers and doing it better than anyone else. That’s how we started, how we operate now, and how we plan to innovate for another 75 years,” said Chris Kempa, True Value Company CEO.
Founded in 1948 by John Cotter with 25 member stores, the business has continued to grow and evolve ever since, and the company has launched an anniversary web page that shines a spotlight on many defining moments in True Value’s history, its mission and vision, and its 75th anniversary video.
“Over the course of this year, True Value will mark its 75th anniversary with special sales events and celebrations with our vendors, our retailers, and the communities they serve,” said Kelly Megel, SVP, marketing.
“This is a terrific time to share True Value’s rich history while re- defining future engagement with our iconic brand,” said Megel.
Headquartered in Chicago, True Value serves more than 4,500 independent retail hardware stores, operates 13 regional distribution centers, and has approximately 2,500 associates, under a globally recognized brand in over 60 countries.
“Our 75th anniversary is a significant achievement for the True Value name,” said Kempa.
