Video: One-on-One with Fleet Farm

There's a saying around the upper Midwest: If you can't find it at Fleet Farm, you probably don't need it. The versatile, Appleton, Wis.-based farm-and-ranch retailer strives for convenience and one-stop shopping, according to Heath Ashenfelter, the company's executive VP and chief merchandising officer. The company also embraces the values of its Midwestern customers in a number of important ways.

Here's the Fleet Farm One-on-One interview with Heath Ashenfelter: