Tractor Supply re-energizing its store base

With about 2,030 stores in 49 states, some of Tractor Supply’s locations are in need of a spruce up.

And the retailer has been turning its attention to some of the older stores in its fleet.

The Brentwood, Tenn.-based farm and ranch lifestyle retailer announced that it has completed the 500th store in its “Project Fusion” initiative.

The strategy is a remodeling effort that creates a more contemporary customer experience for shoppers.

To mark the occasion, Tractor Supply is host neighbors at a celebration on Dec. 3 at its store in Thompson’s Station, Tenn.

Project Fusion outfits new stores and retrofits existing Tractor Supply stores with an improved layout for convenient and accessible shopping, including a Customer Service Hub with upgraded digital tools and an expanded assortment of apparel, tools, hardware, pet food, animal feed, and more, the retailer said.

As part of the initiative, some stores have added a new Garden Center with an expansive assortment of lawn and garden products, while others now offer a self-serve pet wash station or an on-site veterinary clinic.

“We have more customers shopping with us than ever before as people have embraced and adopted living Life Out Here,” said Hal Lawton, president and CEO of Tractor Supply. “Project Fusion is a crucial part of our strategy to offer the products customers want in an easy-to-shop, digitally-enhanced format. Completing 500 Fusion stores is a significant achievement, and we are excited to celebrate with our Team Members, customers, and neighbors in Thompson’s Station.”

The Project Fusion Store 500 event will take place from 10 a.m. to 2 p.m. at the Thompson’s Station store, including a ribbon-cutting and guest speakers. The celebration also features coffee from Coffee Cart Nashville, biscuits from Puckett’s Restaurant, and treats from East Tasty. Activities will also be part of the celebration including a snow globe kit station, a pet treat station, and a s’mores station, along with hayrides, raffles, and giveaways.

The Thompson’s Station Tractor Supply remodel includes a new Garden Center that carries top brands like Scotts Miracle-Gro and Bonnie Plants, and features an expanded assortment of annuals and perennials, shrubs and decorative plants, fruit trees, vegetables and herbs as well as pots, planters, fertilizer, soil and gardening hand tools. 

Additionally, the store has an enhanced floorplan with revamped floors, Customer Service Hub and new mobile devices that allow team members to seamlessly check customers out on the spot, receive and fulfill online orders and notify customers when their order is ready for pickup. 

The Thompson’s Station Tractor Supply has expanded its Carhartt merchandise selection as well, offering a Carhartt “store-within-a-store” format featuring twice the amount of workwear products.

Tractor Supply is commemorating the milestone for posterity with a 10x10 canvas mural that will be gifted to the town of Thompson’s Station.

A live muralist will be on-site at the event to capture the history of Tractor Supply and its relationship with Thompson’s Station through art. The mural will be the first in a series the retailer plans to roll out across the country.

“For 17 years, our store has served the Thompson’s Station community as a destination for expert advice and premium quality products that help our customers care for their farms, animals, gardens, yards, pets and households,” said Store Manager Naomi Imgrund. “The Project Fusion remodel has improved our ability to do so. We feel very fortunate to celebrate this exciting milestone at our store.”

In August, Tractor Supply announced that its PetSense stores would receive a makeup as their banned were changed to PetSense by Tractor Supply. The retailer operates 180 Petsense by Tractor Supply store in 23 states.