Tractor Supply Company said its 2023 fall Paper Clover campaign raised more than $1 million for 4-H youth nationwide.
The fundraiser, now in its 13th year, surpassed a grand total of $20 million in donations during the 2023 spring campaign held in April.
From Oct. 4 through Oc.t 15, Tractor Supply invited customers to purchase a paper clover at checkout in stores nationwide and online at TractorSupply.com. The farm and ranch retailer said 90% of all donations will directly support 4-H youth in the state in which they were made, while the remaining 10% will support national 4-H programming.
"It's wonderful to see the generosity of our local communities as we conclude another successful Paper Clover fundraiser," said Kimberley Gardiner, chief marketing officer at Tractor Supply. "Reaching $20 million raised earlier this year was an incredible milestone, and this campaign brings us closer to the next milestone as we continue to grow our partnership with 4-H. We extend our deepest gratitude to all our customers who donated, providing 4-H youth the opportunity to attend summer camps and gain essential life skills that will help shape their futures."
Funds raised through the Paper Clover campaign support 4-H educational programs and provide all 4-H members with the opportunity to engage in leadership-building experiences such as camps and conferences.
“For more than a decade, Tractor Supply stores across the country have rallied their team members and community to support 4-H through the Paper Clover campaign,” said Jill Bramble, president and CEO of National 4-H Council. “In-person experiences like 4-H summer camps and conferences help young people develop invaluable interpersonal and leadership skills. Thanks to Tractor Supply and their ongoing support through the Paper Clover campaign, even more youth now have that opportunity.”