Tractor Supply partners with Martha Stewart

Tractor Supply has launched a new and expanded apparel partnership with a style and branding icon.

The farm and ranch lifestyle retailer announced the Martha Stewart Garden Apparel Line in collaboration with Martha Stewart, Marquee Brands and French Dressing Jeans Inc. 

The line, which includes 8 clothing items, will initially launch exclusively at Tractor Supply beginning the week of March 25 in 50 select stores and online.

“This new line of apparel reflects my passion for gardening and outdoor work, so I am thrilled to share it with consumers,” said Martha Stewart. “With creativity and hard work at the core of gardening, this collection embraces artistry and functionality, bringing ease to those who strive to keep a healthy, beautiful garden.”

Debut pieces include a Garden Chore Jacket, Garden Work Shirt, Short Sleeve Puffer Vest, Cargo Convertible Pants, Convertible Overalls, and more. 

Each item creatively merges function and comfort with personal style, designed to meet the unique needs of the modern gardener living Life Out Here, Tractor Supply’s slogan.

The addition of the Martha Stewart Garden Apparel Line is the latest in Tractor Supply’s ongoing efforts to bring top brands and unmatched quality to its rural neighbors.

“Women’s apparel continues to be an important product category for us at Tractor Supply, especially when it comes to gardening,” said Seth Estep, chief merchandising officer at Tractor Supply Company. “This launch with Martha Stewart is the perfect way for us to bring fashion and function to our gardening customers, with great new styles and products our customers can’t get anywhere else.”